15 Realities of SEO

1. SEO is not a replacement for PPC

2. SEO is a brand marketing tactic, not a direct advertising method

3. You do not measure SEO success on revenue generated

4. Most businesses have an insufficient SEO budget to achieve success

5. Most marketers do not appreciate SEO

6. SEO requires strategy otherwise you will mostly waste time and money

7. The fastest way to find out your SEO’s ability is to ask to see a website they own

8. SEO is a lot like medicine. You first diagnose why the site isn’t ranking, you then prescribe a solution and repeat the treatment as long as it takes to achieve results

9. The best way to generate SEO results is to apply the 80/20 approach

10. SEO value is often misjudged because of a poor understanding of analytics data

11. The investment for SEO should come from your brand marketing budget

12. The success of SEO can generally be attributed to the number of NEW visitors your website has. Its the job of conversion optimization to ensure they either return, sign up or purchase

13. The cost of SEO services is set to skyrocket as a result of the pandemic as more companies focus online

14. Link building is not as important as content creation

15. SEO should never be your only marketing strategy